David M. Coyne, CFRE, President

david Dave Coyne is responsible for the day-to-day management of The Sheridan Group, including client accounts and services, personnel and new business development. He joined The Sheridan Group as Vice President in 2003 and was promoted to Executive Vice President in 2006, before assuming the presidency in 2013.

Over the last decade Dave has distinguished himself through guiding clients to capital campaign, strategic planning and marketing program success. His clients have included the American Society of Association Executives (ASAE) Foundation, the National Housing Endowment, Wesley College, Stevenson University, Richard Bland College of the College of William and Mary, Ephrata Community Hospital, the YMCA of Greater Richmond, Randolph-Macon Academy, the National Association for Gifted Children, The Ocean Conservancy and St. Stephen and the Incarnation Episcopal Church.

Prior to joining TSG, Dave concluded a four-year tenure as Chief Development Officer of the Kappa Sigma Endowment Fund, coordinating the resource development program for the Endowment Fund and the Kappa Sigma Fraternity, headquartered in Charlottesville, Virginia. Previously, he served as Director of the Association of Fundraising Professionals (then National Society of Fund Raising Executives) Foundation and before that was Director of Annual Giving for Marymount University (Arlington, Va.). He began his career in the non-profit world as a consultant for Kappa Sigma in 1987, and served as its first Director of Development from 1991-1994.

Dave has a demonstrated record of service to the fundraising profession and a strong commitment to professional development and the field of philanthropy. He was a founding member of the AFP Shenandoah (VA) chapter and he has maintained his Certified Fund Raising Executive (CFRE) credential since 1996. He is a past president of the Association Foundation Group (, a 250-member national society of association foundation fundraising professionals, a current member of the AFP Foundation for Philanthropy’s Stewardship Committee and is Vice Chair, Resource Development of the AFP Washington, DC Chapter.

He is a past president of the Franklin and Marshall College Alumni Board and a former College Trustee. In addition, he is a past president of the North-American Interfraternal Foundation, Inc. and the F&M Alumni Greek Council, and serves on the Glenwood Recreation Club’s Board of Directors. Dave received his Bachelor’s Degree in 1987 from Franklin & Marshall College and his Master’s Degree in Public Communication from Syracuse University in 1990.

Dave is married to Tanya Coyne, a 20-year veteran of independent school music and choral direction, with stops at the National Cathedral School, Norwood School, and The Maret School. She is presently the lower and middle school music teacher at Two Rivers Public Charter School and the Music Director at Rockville Christian Church. They reside in Silver Spring, Maryland and are parents of a daughter, a second year student at Cardozo College of Law, and a son, a junior in the Miles Davis Institute for Jazz Studies at UNC/Greensboro.

David M. Coyne, President, The Sheridan Group, 1100 N. Glebe Rd, Suite 1010, Arlington, VA 22201 (703) 626-9899 – or – 10116 Gates Avenue Silver Spring, MD 20902 (703) 626-9899,

Jeff Hale, Vice President

Jeff HaleJeff Hale joined The Sheridan Group in 2012 and has provided a wide variety of campaign management services to more than twenty clients including the National Housing Endowment, Brevard Zoo, The Ohio CPA Foundation, St. David’s Episcopal Church, the Young Marines, and the Association Management Company Institute (AMCI).

Jeff previously served as the Director of Development with the Global Alliance for Arts & Health, where he oversaw and coordinated all aspects of development, including individual and corporate annual giving campaigns, program and event sponsorships, foundation and government grant writing, and the development of special partnerships.

Prior to this, he spent more than four years as Associate Director of Development at Ford’s Theatre, where he created several individual membership programs, including the John T. Ford Society, and developed the Theatre’s first organized annual giving campaigns.

Previously, he served as a Development Officer at the National Gallery of Art where he directed The Circle, the Gallery’s primary individual annual giving program. Jeff began his career in development at the John F. Kennedy Center for the Performing Arts where he oversaw prospect research for two years and subsequently managed The Circles of The Kennedy Center.

Professionally, Jeff is an active member of the Association of Fundraising Professionals (AFP), the Association Foundation Group (AFG), and the Association of Philanthropic Counsel (APC). Closer to home, he also serves on the Board of Directors of Southeast Ministry in Washington, DC and is currently Chair of the Fundraising Committee for Boy Scout Troop 500.

Jeff received a Bachelor of Music degree from James Madison University in 1991 and a Master’s degree in Arts Administration from American University in 1997. In 1995 he was selected as an Arts Administration Fellow at the National Endowment for the Arts. Jeff and his family, including his wife, Alice, and their two sons, live in the Capitol Hill neighborhood of Washington, DC.

Jeff Hale, Vice President, The Sheridan Group 1532 Massachusetts Avenue, SE Washington, DC 20003 (202) 360-3045

Jeff Roberts, Vice President

jeffThe Sheridan Group mourns the loss of Jeff Roberts, who passed away in July. Over the years, Jeff represented The Sheridan Group on many different accounts and was described by Founder Nelson Cover as, “a person we could always as a company or as individuals, count on in any time of need.” Our thoughts continue to be with his family, and we thank our current and former clients who have reached out to express their condolences.

To view Jeff’s obituary, click below.

Jennifer M. Macotto, Associate Vice President

jenniferJennifer Macotto joined The Sheridan Group in 2006 and has provided a wide range of assessment, analysis, and implementation services to numerous TSG clients, including many in the association/association foundation sector.

In addition to her work with TSG, Jennifer serves as a Regional Major Gifts Officer for Community Idea Stations, a public media company with stations from Richmond through the Shenandoah Valley. Before that, she served for four years as Director of Development at the UC/Santa Cruz Arboretum. Prior tenures include the Society for Advancement of Hispanics/Chicanos and Native Americans in Science (SACNAS) and the American Society of Clinical Oncology (ASCO) Foundation. She has also consulted with the William S. Abell Foundation and Birthmother Ministries.

She is a past President of the Association Foundation Group and serves on the Development Committee of Pacific Collegiate School.

Jennifer received her Bachelor’s Degree in Communications from George Mason University. She lives in Richmond, VA, with her husband, Eduardo, an Executive Chef, and their son, Nicolas, a sophomore at Virginia Commonwealth University.

Nelson Cover, Founder and Senior Counsel

nelson From his vantage point of more than forty years in the fund raising profession and thirty years with The Sheridan Group, Nelson Cover continues to provide its clients with overall capital campaign and top prospect strategic counsel. Nelson founded The Sheridan Group in 1983, after thirteen years of progressive, successful experience as director of annual giving at The Johns Hopkins Institutions, and as director of development at the University of Chicago’s Pritzker School of Medicine, the Washington National Cathedral, and the American Enterprise Institute.

He has conducted or managed the company’s work with such clients as Richard Bland College of the College of William and Mary, The Ocean Conservancy, the Valentine Richmond History Center, the Wild Dolphin Project, Jupiter Florida, the Massey Cancer Center of Virginia Commonwealth University, Georgetown Preparatory School, St. Christopher’s School, Lewis Ginter Botanical Garden, the Girl Scout Council of the Nation’s Capital, and Hibiscus Children’s Center in Jensen Beach, Florida.

He has been a frequent speaker on the subjects of nonprofit management, finance and fund raising to nonprofit and professional organizations, and he has published many related articles. In 1990 Mr. Cover began The Sheridan Group’s Education Series, which has been cited in numerous publications such as Contributions magazine, the Council for the Advancement and Support of Education’s Currents magazine, and the Fund Raising Institute’s newsletter.

Mr. Cover has a bachelor’s degree in English from the Johns Hopkins University and master’s degrees in creative writing from San Francisco State College and liberal arts from Johns Hopkins. He has been a member of the board of the Washington Cathedral Choral Society, the Living Classrooms Foundation, and the Interfaith Conference of Washington, D.C. and is listed in Who’s Who in the South and Southwest.

Nelson Cover, Founder and President Emeritus, The Sheridan Group, 276 Riverway Dr. Vero Beach, FL 32963 (240) 463-1708