The organization had not engaged in fundraising prior to retaining The Sheridan Group in early 2012. TSG conducted a capital campaign feasibility study on behalf of a $1 million scope of educational and public awareness initiatives to be launched during IRI’s 75th Anniversary year in 2013. While the range of support indicated by the Feasibility Study was limited, the companies interviewed provided important feedback for the Case for Support.
After working with IRI Staff to refine the Case for Support and related Corporate Donor Recognition Plan, The Sheridan Group helped IRI launch a Leadership Gifts Phase in the summer of 2012. Through tailored approaches to IRI founding and other leading members, the Diamond Anniversary Campaign had nearly reached its $1 million goal before the public launch in the Fall, 2012.
Accordingly, the Institute increased the Campaign Goal to $1.2 million, which it exceeded by the spring of 2013. This resounding success enabled IRI to fully implement the planned Diamond Anniversary Program of events and initiatives throughout 2013 and to develop and add to the Program an INNOVATE2038 Technology Tournament, open to participants worldwide.