In response to a substantial increase in emergency room visits over the prior decade, to a level of nearly twice capacity, Ephrata Community Hospital engaged The Sheridan Group to conduct a campaign feasibility study on behalf of a $5 million expansion of its Emergency Department.

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At the outset of the effort, a special Board Campaign Committee was recruited to solicit the Hospital’s Board members, who were ready and willing to solidify their commitments. The Board achieved 100% participation within 60 days and reached a total amount which was three times what the Board gave to the Cancer Center Campaign just five years earlier.

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The Campaign Cabinet continued to work on top prospect cultivation and solicitation over the next nine months, securing several six-figure commitments.  At more than $3.4 million raised toward its $5,000,000 goal (including a $1 million grant for the Central Plant Upgrade from the Commonwealth of Pennsylvania), The Emergency Department Campaign went public, engaging its entire service region.  Through a multi-platform strategy of publications, media advertising, direct mail, and website marketing, the Campaign had surpassed $4.0 million by the end of 2012 and successfully met its goal in the summer, 2013.